Knowledge


Email Marketing – Part 1 of 2

Written by Ben Borchert on 06/01/2011

With all the activities and responsibilities of daily life, it’s hard to keep track of everything. Did I remember to feed Felix? Did I lock the door this morning? Is our anniversary today or tomorrow? Did I leave the stove on?

Read on….


Six Simple Steps to Increase Customer Referrals

Written by Ben Borchert on 05/10/2011

Referral customers are the best way to grow your business and gather qualified customers for your business. Read on….


Create Word-Of-Mouth Buzz for your Business – Part 2

Written by Ben Borchert on 03/01/2011

Part Two – The Next Seven Strategies
Let’s continue our exploration into word-of-mouth buzz for your business. In your last issue of The Source you learned from a Nielsen Online Consumers Study that 78% of consumers trust recommendations from other consumers and that 61% of us trust consumer opinions online. You also learned from a McKinsey Quarterly study that word-of-mouth recommendations are responsible for 46% of time-of-purchase decisions.

Read on….


Create Word-of-Mouth Buzz for your Business – Part 1

Written by Ben Borchert on 01/25/2011

Part One – The First Seven Strategies

With so many products and so much information out there, how can we know who and what to trust? Think about your last major purchase. What influenced you to buy it? Was it killer advertising, high ranking consumer reports, love of the brand, impulse buy, or was it a suggestion from a friend?

Read on….


14 Tricks to Online Merchandising

Written by Ben Borchert on 12/28/2010

When we were kids, my mother brought my four brothers and me to the library once a week. I read voraciously, anything from classic literature like Treasure Island to books on the Egyptian pyramids. My favorite books were the Choose Your Own Adventures. I can still remember the two shelves filled with the white-backed books. Read on….

Knowledge Archives

  • Create Word-of-Mouth Buzz for your Business – Part 1 01/25/2011
  • Create Word-Of-Mouth Buzz for your Business – Part 2 03/01/2011
  • Journey & Discovery: Keys to create a successful web destination – Part 1 04/22/2010
  • Journey & Discovery: Keys to a Successful Destination – Part 2 05/03/2010
  • We’re All Cows: Tipping Your Brand in Your Favor 05/10/2010
  • Six Simple Steps to Increase Customer Referrals 05/10/2011
  • My High School Band Made Me Wear Ugly Jeans: Tips to increase Web-to-store shopping 05/17/2010
  • Should I Wait Three Days to Ask for a Second Date: Tips for Lead Nurturing 05/24/2010
  • Imagine There’s No Google 05/31/2010
  • Generating Leads 06/07/2010
  • SEO Basics 06/14/2010
  • Search has gone local. Have you? 06/21/2010
  • Stranded Motorists and Tiramisu-A Model for Word-of-Mouth Marketing 06/28/2010
  • Selling Your Shortcomings or Tell Me What You Can’t Do 07/07/2010
  • The Value-Added Web—”Parts Is Parts” 07/12/2010
  • Bicycling and Impulse Buying 07/19/2010
  • Spam and eggs please. Hold the spam. 07/26/2010
  • Searching for Honus Wagner 08/02/2010
  • A little knowledge can go a long way 08/15/2010
  • Rampaging Ronald and Website Design 12/01/2010
  • 14 Tricks to Online Merchandising 12/28/2010
  • Email Marketing – Part 1 of 2 06/01/2011
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