Email Marketing – Part 1 of 2
Written by Ben Borchert on 06/01/2011With all the activities and responsibilities of daily life, it’s hard to keep track of everything. Did I remember to feed Felix? Did I lock the door this morning? Is our anniversary today or tomorrow? Did I leave the stove on?
Six Simple Steps to Increase Customer Referrals
Written by Ben Borchert on 05/10/2011Referral customers are the best way to grow your business and gather qualified customers for your business. Read on….
Create Word-Of-Mouth Buzz for your Business – Part 2
Written by Ben Borchert on 03/01/2011Part Two – The Next Seven Strategies
Let’s continue our exploration into word-of-mouth buzz for your business. In your last issue of The Source you learned from a Nielsen Online Consumers Study that 78% of consumers trust recommendations from other consumers and that 61% of us trust consumer opinions online. You also learned from a McKinsey Quarterly study that word-of-mouth recommendations are responsible for 46% of time-of-purchase decisions.
Create Word-of-Mouth Buzz for your Business – Part 1
Written by Ben Borchert on 01/25/2011Part One – The First Seven Strategies
With so many products and so much information out there, how can we know who and what to trust? Think about your last major purchase. What influenced you to buy it? Was it killer advertising, high ranking consumer reports, love of the brand, impulse buy, or was it a suggestion from a friend?
14 Tricks to Online Merchandising
Written by Ben Borchert on 12/28/2010When we were kids, my mother brought my four brothers and me to the library once a week. I read voraciously, anything from classic literature like Treasure Island to books on the Egyptian pyramids. My favorite books were the Choose Your Own Adventures. I can still remember the two shelves filled with the white-backed books. Read on….
