You are browsing the archive for May 2010.
By Ben Borchert on May 31, 2010
Pretend for a moment that search engines don’t exist. Your website is one of millions, and the only way to attract Web traffic is through traditional print or radio advertising and word of mouth. You don’t have any “rank” in the search engines, nor do your competitors. How would you differentiate your business and brand? [...]
By Ben Borchert on May 24, 2010
Tall white candles bathe white linen-covered tables with a subtle glow. Dinner conversation flows easily like a fine wine. Between clinking, drinking, and some subtle winking, a relationship buds. Granted, this is a first date, but it ended with a romantic, moonlit walk along the beach. Now that this first encounter is over, how long [...]
By Ben Borchert on May 17, 2010
[Author's Disclaimer: The ugliness of jeans referenced in this article is purely the opinion of the author, and in no way should be considered a valid barometer for judging one pair of jeans over another]. It’s the late 80s. I’m squeezed, cheek to cheek, with other high school band members on the bleachers. The air [...]
By Ben Borchert on May 10, 2010
One moment, you’re happily trotting over grassy knolls in a cheesy, milk-drunk bliss, and then…BAM! A white-hot, searing sizzle smokes from your rawhide exterior. You’ve been branded.
By Ben Borchert on May 3, 2010
Marco Polo and Far East silks. Christopher Columbus and New World spices. Even Captain Jack Sparrow and cursed Aztec gold. Great shopping journeys always include discovery.