May 2010
You are browsing the archive for May 2010.
Imagine There’s No Google
Pretend for a moment that search engines don’t exist. Your website is one of millions, and the only way to attract Web traffic is through traditional print or radio advertising and word of mouth. You don’t have any “rank” in the search engines, nor do your competitors. How would you differentiate your business and brand? [...]
Should I Wait Three Days to Ask for a Second Date: Tips for Lead Nurturing
Tall white candles bathe white linen-covered tables with a subtle glow. Dinner conversation flows easily like a fine wine. Between clinking, drinking, and some subtle winking, a relationship buds. Granted, this is a first date, but it ended with a romantic, moonlit walk along the beach. Now that this first encounter is over, how long [...]
My High School Band Made Me Wear Ugly Jeans: Tips to increase Web-to-store shopping
[Author's Disclaimer: The ugliness of jeans referenced in this article is purely the opinion of the author, and in no way should be considered a valid barometer for judging one pair of jeans over another]. It’s the late 80s. I’m squeezed, cheek to cheek, with other high school band members on the bleachers. The air [...]
We’re All Cows: Tipping Your Brand in Your Favor
One moment, you’re happily trotting over grassy knolls in a cheesy, milk-drunk bliss, and then…BAM! A white-hot, searing sizzle smokes from your rawhide exterior. You’ve been branded.
Journey and Discovery: Keys to a Successful Destination – Part 2
Marco Polo and Far East silks. Christopher Columbus and New World spices. Even Captain Jack Sparrow and cursed Aztec gold. Great shopping journeys always include discovery.