Pool & Spa
Get on the First Page of Google: Part II
In the last issue of The Source, we talked about three strategies to help your business rank well on the first page of Google. We looked at sponsored links, organic search results, and social media results. In this issue, we’ll continue the discussion with three more ways to get on the first page. I was [...]
Get on the First Page of Google: Part I
The more often you show up on the first page of Google, the more likely you’ll get website visitors, in-store foot traffic, and new customers. This issue is the first of a two-part series on how to get on the first page of Google. If you are a legitimate business, Google wants you to rank [...]
Are Your Online Leads Going Cold
Imagine you’re shopping for tires online. You’re looking at several different options on several different websites ranging from big box stores to your local tire dealerships. You’ve settled on the type of tire that works for your vehicle, and you’re ready to make the next step. You fill out four request-a-quote forms on four different [...]
4 Steps to Move Shoppers from Leads to Customers
When I was a kid, my dad would buy a new car every two years, and the local car dealership knew it. My dad would stop into the dealership about six months before he was ready to buy, and he’d look around at the new cars. Mike—the sales guy who had been at the dealership [...]
Website to Store: 3 steps to create a great shopping experience.
People are plugged into the internet all the time, so a website is an important sales element for all retail stores. Just look around you, how many different ways can you access the Internet? I’m typing this article on a Sony Vaio (my laptop) and only half an inch from my computer sits my Droid [...]