Branding
Get on the First Page of Google: Part I
The more often you show up on the first page of Google, the more likely you’ll get website visitors, in-store foot traffic, and new customers. This issue is the first of a two-part series on how to get on the first page of Google. If you are a legitimate business, Google wants you to rank [...]
Website to Store: 3 steps to create a great shopping experience.
People are plugged into the internet all the time, so a website is an important sales element for all retail stores. Just look around you, how many different ways can you access the Internet? I’m typing this article on a Sony Vaio (my laptop) and only half an inch from my computer sits my Droid [...]
Rampaging Ronald and Website Design
My wife and I had returned to Duluth from an out-of-town weekend. We pulled off the highway and noticed that the McDonald’s on London Road was completely gone. It looked like Ronald had gone on a rampage and razed the building. It was weird. The building stood there for decades. My wife remembered having her [...]
Bicycling and Impulse Buying
I can’t remember how old I was exactly, but I remember the first time I rode a bicycle without training wheels. My dad was with me as I rode through the grass in our side yard. A combination of fear and exhilaration pulsed through my body as I took control of the two-wheel transport and [...]
The Value-Added Web—”Parts Is Parts”
In the 1980s, Wendy’s Old Fashioned Hamburgers restaurants ran a memorable TV ad with the tagline, “Parts is parts.” The premise: a customer visits an unnamed hamburger joint and wants to know what’s in the “chicken” meal that’s just been served to the previous diner. A conversation ensues with the cashier confirming that the chicken [...]