Marketing
Leveraging Your Service Department Online
How important is your service department to your business? How does its success affect your bottom line? Since service typically has a lower cost of sales per gross dollar than units or parts, it’s best to keep your service bays busy. We know that it’s expensive to gain new customers—and we have a way to [...]
Your Visitors Need to See Complete Data & Information
Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You’re finally happy with what your website says, and what happens? Nobody reads it. No comments, no tweets, no sharing on Facebook. It’s enough to send a tire dealer into deep [...]
3 Free Ways to Magnify Your Holiday Offers Online
Last month we discussed some holiday promotions to make this season successful. We talked about shipping offers, product sales, and scheduled promotions. When you decide on the offers to promote online, the next thing to do is help customers find them. How do you get customers to visit your website and take advantage of online [...]
Get on the First Page of Google: Part II
In the last issue of The Source, we talked about three strategies to help your business rank well on the first page of Google. We looked at sponsored links, organic search results, and social media results. In this issue, we’ll continue the discussion with three more ways to get on the first page. I was [...]
4 Steps to Move Shoppers from Leads to Customers
When I was a kid, my dad would buy a new car every two years, and the local car dealership knew it. My dad would stop into the dealership about six months before he was ready to buy, and he’d look around at the new cars. Mike—the sales guy who had been at the dealership [...]